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The three boxer briefs of Dye Lot 1: Nain on ivory, Tabriz on navy in front, Shiraz on red.

House of Abrash

Worn closest. Seen least.

Dye Lot 1

Tabriz · Nain · Shiraz · Dye Lot 1 — 1,000 pairs per city, numbered · Persian carpet patterns, worn closest · A new house. An old craft. ·

Dye Lot 1

Three cities. One first run.

Long-staple cotton, reactive print, a plain front panel carrying the city's medallion. One pair, or the three together.

Renderings of the approved sample. Photography follows the first production run.

Founders' price on the first run

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Close-up of the Tabriz boxer brief: the medallion on the front panel, the all-over pattern around it, and the border band at the leg hem.

The garment

Printed into the fibre, not onto it.

Cotton
95% long-staple cotton, 5% elastane, 190 gsm. Weight enough to feel like something.
Print
Reactive dye bonds with the fibre. It does not crack, peel or sit on the surface.
Construction
A plain front panel with the city's medallion. The border at the hem. A woven waistband.
Certification
Printed at a mill holding OEKO-TEX® Standard 100, class I, for this exact process.

The three cities →

A worn carpet fragment mounted for display: a stepped central medallion in indigo and cream above a red and blue border band, the edges frayed.
Fragment of a Northwest Persian Medallion Carpet, early 16th century. 22.100.67Collection of The Metropolitan Museum of Art, New York.

A Persian carpet is the most public art there is.
We put it where no one will see it.

Laid on a floor and walked across. Hung on a wall to be looked at. Made to be seen by everyone, for six hundred years — and now worn closest, seen least.

What abrash means →

Three cities

Three cities. Three ways of making the same thing.

Renderings. Each city's page tells the story of its weaving tradition.

The Tabriz medallion: a sixteen-pointed rosette of cream and red blossoms inside a gold outline, on a transparent ground.

Made in Håbo

Every pair is numbered by hand.

The patterns are drawn here, the samples approved here, and every Dye Lot 1 card is written and numbered at our table in Håbo, outside Stockholm. One thousand pairs per city, each one numbered.

About the house →

Before it opens

Be first when the first run opens.

Leave your email and you hear before anyone else: the founders' price, 48 hours ahead of everyone, and one email when Dye Lot 1 opens. Nothing more.

The Dye Lot 1 card: navy, gold monogram, the number and the owner's name.

Abrash

Abrash is the horizontal shift in colour across a handwoven carpet, where one dye lot ended and the next began. It cannot be planned and it cannot be repeated.

It is the flaw that proves the hand. What abrash means →