
House of Abrash
Worn closest. Seen least.
Dye Lot 1
Dye Lot 1
Three cities. One first run.
Long-staple cotton, reactive print, a plain front panel carrying the city's medallion. One pair, or the three together.

Tabriz
The court city. Gold vine scroll on navy.

Nain
Drawn light. Cobalt on ivory.

Shiraz
The Qashqa'i grid. Saffron and ivory on red.
Renderings of the approved sample. Photography follows the first production run.
Founders' price on the first run
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The garment
Printed into the fibre, not onto it.
- Cotton
- 95% long-staple cotton, 5% elastane, 190 gsm. Weight enough to feel like something.
- Reactive dye bonds with the fibre. It does not crack, peel or sit on the surface.
- Construction
- A plain front panel with the city's medallion. The border at the hem. A woven waistband.
- Certification
- Printed at a mill holding OEKO-TEX® Standard 100, class I, for this exact process.

A Persian carpet is the most public art there is.
We put it where no one will see it.
Laid on a floor and walked across. Hung on a wall to be looked at. Made to be seen by everyone, for six hundred years — and now worn closest, seen least.
Three cities
Three cities. Three ways of making the same thing.

Tabriz. The court city. Carpets drawn on paper before they were woven, in the composition of a book cover — medallion, corners, border. 
Nain. The town that wove cloaks until that trade died in the 1920s. Its carpets came after. Cobalt on ivory, drawn light. 
Shiraz. The Qashqa'i of Fars wove while moving, on horizontal looms. No paper, no cartoon. The forms come out angular; the grid is the grammar. 
Tabriz, laid flat. 
Nain, the medallion. 
Shiraz, laid flat.
Renderings. Each city's page tells the story of its weaving tradition.

Made in Håbo
Every pair is numbered by hand.
The patterns are drawn here, the samples approved here, and every Dye Lot 1 card is written and numbered at our table in Håbo, outside Stockholm. One thousand pairs per city, each one numbered.
Before it opens
Be first when the first run opens.
Leave your email and you hear before anyone else: the founders' price, 48 hours ahead of everyone, and one email when Dye Lot 1 opens. Nothing more.

Abrash
Abrash is the horizontal shift in colour across a handwoven carpet, where one dye lot ended and the next began. It cannot be planned and it cannot be repeated.
It is the flaw that proves the hand. What abrash means →